2. How effective is the combination of your main product and ancillary texts?

Here I have embedded a video of my video Technicolour with annotations and captions discussing the choices that we made to keep our artist's brand identity strong.
The costume remains dark with Veronica wearing a little black dress and black corset for the majority of the video, as well as this Veronica also wears a floral dress which is designed with roses to keep the brand identity strong. She wears a red rose on her hat which became the main design for our ancillary texts, and therefore the combination of these and the video are strong.

Also the tattoos which we decided would be effective on our artist keep the brand identity and the link between our ancillary texts and main product strong. The tattoos remained the same throughout the video and throughout all the promotional packages which also makes Veronica's brand identity strong and the combination effective.
We were inspired by Amy Winehouse with some of the tattoos that were selected, and she too is an artist in the Soul genre.

Although the artist's hair colour changes through the duration of the video, the style remains the same which can then be linked with the genre that we worked with, and again the combination is effective.