4. How did you use media technologies in the construction and research, planning and evaluation stages?

Media Technologies Used in the Research Process


Here I have uploaded a Powerpoint Presentation, explaining the variety of media technologies that I used when it came to the RESEARCH, PLANNING and EVALUATION stages of creating my media product. As you can see, some of the same programmes have been used in more than one stage of the production, for example SurveyMonkey, as it was essential in the research,planning and evaluation posts that are on my Blog.
When it came to the construction of my media product, social networking sites such as Facebook were useful as it allowed me to recieve peer feedback from my target audience. Facebook also helped when it came to publishing my DigiPak ideas, as my peers commented on the panels and stated what they thought worked well and matches the genre of my music video, and what I could do better to help guarantee that my music video and digipak marry together effetively, getting my more marks from examiners. This all happened during the research process, but also in the Evaluation stages, as the feedback was used to provide an answer for the question referring to Audience Feedback.

4. How did you use media technologies in the construction and research, planning and evaluation stages?

This is a video that we created with a voiceover to convey us working on Final Cut, and editing our music video. We brightened up the colour in certain shots to make them more interesting and attractive to the audience.  This also gives the overall shot a more appealing look.


In some of our other shots, we added an effect called Zoom to guarantee that our artist is the main focus in all the shots so that the audience can become familiar with her.  This was particularly important with the shots where Veronica in surrounded with balloons, and I feel this was effective.

We added this effect everytime that a new coloured balloon was added into the shot. Timing was crucial as continuity is essential in the creation of a music video.