Our Draft Logo Design

This is our draft logo design that was created on the programme Photoshop. The design of the flower is a good idea, as our artist is female and is represented to be as glamorous. The next stage will be creating the logo that we will actually use for our Album Cover.

The pros of this particular design are that the flower represents our female artist well and is well drawn and conveys the artistic side of our artist. The font that we have selected as well, represents the genre of music and matches the brand identity of the female artist.

What we could improve on this logo could be the background colour as at the moment it is white, and very boring. We need to attract an audience and appeal to our target audience so the background colour will definitely need to be changed and suited to the main image (the flower). Perhaps in the next stage of the editing process, we can make the image more detailed by perhaps adding another image in the centre of the flower to attract the eye of the viewer.

Our Suitable Record Label: Epic Records

Epic Records is an American record label that is owned by Sony Music Entertainment. It was originally conceived as a jazz imprint, but is now represented a variety of genres.
This would be perfect for our artist as Sony Music Entertainment are very well known, and marketing would be easy to reach our target audience. Also the fact that our artist is very independant and writes her own music, Sony Music will be the perfect record label for Veronica Summer.

Also the main artist of our inspiration Paloma Faith is also signed to this record label, and we are recreating a version of her song Technicolour, so this is another reason why this record label is perfect for her.
As well as Paloma Faith, Epic Records have also worked with female Soul singers such as Natasha Bedingfield so the music style will not be unusual.

Assessment 6th November Research & Planning

Talent Release Form.

As the main artist, I had to fill in this form so that I knew what the images and film footage of me were going to be used for and so I was aware of where the work was going to be conveyed to the audience. This is whilst I'm in role as Veronica Summer.
By signing the mentioned forms, I agree to the showcase of this certain piece of work, and I allow for images and footage of me to be used on the internet, and shown at the Media Studies Showcase.

Track Permission Letter

This is the email that Cameron wrote on behalf of the entire group to Sony Music requesting permission to use the Paloma Faith song- Technicolour. This is important as the record label need to be aware that we are creating a professional music video featuring this song for our A-level in Media Studies.

Location Permission Letters.

This is the email that was sent to North Cheam Sports and Social Club requesting permission to use their facilities as two of our major locations in our music video. As stated in the email, we were asking to use their small and slightly larger function room (which had an additional bar). We were granted permission but it was made very clear to us that we had to leave the rooms in the condition that we found them, and we had to credit them in our final product. 

It was really important that we asked the Manager to use this location, as without this we would not have been able to create our music video exactly how we had hoped. 

After sending the above email, in return we received this letter which states that we are allowed to use their facilities in the given time period. They booked the function rooms for our use, and agreed with our conditions of use. 

Shooting Schedule.

This is the shooting schedule for my group when we produce our Soul music video. A shooting schedule is an essential part of the planning process and it ensures that all the filming runs smoothly, and all the instrumentalists and backing dancers know where to be in each shoot. This is also very helpful for the main artist. It enables my group to be very organised, and will hopefully decrease the duration of the filming process.

This shooting schedule was made to ensure that all the people involved in the creation of the music video, can clearly see where and what they have to be doing at each time and on the different days. This is so all the appropriate props, costumes and instruments can get to the locations at the right time and day of when we are filming. 

Storyboard.

This is the Storyboards that we created so we knew the type of shot to use, any movement of the camera and the duration of each shot. This storyboard has been thoroughly though through so we all know exactly what shots we are filming. The pictures drawn by Katie Lee, are very clear and make it easier for the rest of my group to understand what the shots are that we are using in the video.

Above the storyboards, is an animated video that conveys the individual shots in an even clearer way. This makes it easier when it comes to producing the music video. 

Photo Shoot Plan

We have decided to have three different locations for our music video.We will take photographs in each of the locations, then choose the best one to have as our CD cover and Album advert. This will mean that we have created a brand identity for our artist, and it will hopefully fit into the genre of our music. If it does, then it will create a very effective Digipak.
As mentioned in the equipment post, we will be using a SLR still camera to take the photographs so the quality of the work will be very high, and our images will look professional.

List of Props, Costumes, Make-Up and Equipment.

We have chosen to have balloons of a variety of colours to use in our music video. This doesn't necessarily suit the genre of our music video, but it is perfect for the song that we have requested permission to use-Technicolour by Paloma Faith. The balloons will challenge the conventions of the Soul genre, making the music video more interesting.
The taxi that will be used will suit the genre more, and was an inspirational idea from other Soul artists.
I will be having three costume changes to make sure that viewer fatigue is non apparent throughout the music video. Also different costumes will match the selection of locations that we have, making it more enjoyable to watch.
The equipment that we require to shoot our music video and indeed the photo shoot will need to be very high-tec. We will be using a SLR camera to film the variety of shots and a different SLR camera to take the photos for the photo shoot.



Create your own video slideshow at animoto.com.

Draft Advert Design

This is my attempt at creating a Album Advert for my Digipak part of the course. I feel that it works well, as it suits the genre that we are working in, therefore will appeal to our target audience.
After looking and analysing other artist's album design, I made mine to perhaps contain some of the work that they possess, this is why I believe it is effective.
With the main artist being surrounded by musical books, it conveys her passion for producing and creating her own lyrics. It also shows her determination to succeed.
I added effects to the original image, giving it a different look, but as I am yet to develop my skills on Photoshop, I was not able to make any challenging adaptions to the image.
When it came to selecting an image that could perhaps be used for the draft Advert design, I had to choose carefully, and judge it on the posture, costume, font and overall image that the artist presents. Her costume fits into the genre of Soul, and also matches the artist's name.