1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

In these images that I have put together suggest how we used, challenged and developed forms and conventions from real media products, so music videos that have been produced in the real world.

We decided to use shots outside in Autumn scenery like Adele did in her video for 'Chasing Pavements', as she was our main inspiration for our outdoor shots. Adele uses close ups in her video but long shots of the scenery but in our video we used close ups, mid shots and long shots to avoid viewer fatigue. By using natural lighting, it gave our artist a glamorous look, and by the use of costumes it looks effecitve but this is portrayed in a solemn way.

The image of Duffy and Veronica Summer, also uses and develops the forms of real media products. Our decision to use a taxi as a location was influenced by this particular music video. However, we also developed and challenged this image with the use of balloons that we used as props and also the movement that the artist herself performs. The colours of the balloons were enhanced in the editing process, to make the use of colour more efficient. This challenges the Soul genre (black and white imagery) and also the solemness that Duffy portrays with her attitude and facial expressions. This portrayed happier characteristics unlike Duffy.                                                  

In the shots that we edited black and white, we were inspired by Amy Winehouse and her video 'Back to  Black' which is also where we got the idea to have featured close ups of Veronica Summer. However, we adapted the shots that we researched from the professional video, and to guarantee that our artist was known to our target audience, we decided to have close ups from the front- whereas Amy features in her from the side. The framing and cinematography of the shots are the same. This annotated image below also demonstrates how both artists are in the same genre, and also emphasises the influence with Veronica's tattoos. 

As well as Veronica Summer starring in the video, we filmed a band to play alongside her. We filmed close ups of the players and their instruments before Veronica began to sing to make it seem like an authentic video. This was inspired by the Jamie Cullum video 'Everlasting Love'. The fact that our shots of the band members and their instruments are under low key lighting emphasises the genre, and also creates that image of a concert/gig. It also meant that in our video had a narrative along with other shots to create a more interesting video to watch. We then challenged these particular conventions by adding a shot of the guitarist under a spotlight to suggest his part in the video.