1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Here is a video of Katie applying make up to me (Veronica Summer). This discusses what  conventions we followed in the costume and make up side of the video.
Our main inspiration in the costume and make up choices were Paloma Faith and Amy Winehouse. These are both artists in the Soul genre, so are appropriate to our music video.
The make up was essential for the close up shots of Veronica Summer, which by the use of eye shadow and bright red lipstick gave her the look of Amy Winehouse. Also the tattoos that Veronica has also conveys our inspiration Amy Winehouse as she is famous for her artistic edgy look with her tattoos.

The costume choices that we made resembled Paloma Faith in some level, although not as adventurous as she is known for. We decided to dress her in a black dress to portray her glamorous side, a floral dress to convey her feminity and the black corset and jeans to show her down to earth side, which the target audience can relate to.

Also on the video, there are various shots of Cameron drawing the tattoos on our artist. We decided to have hearts on her neck to show her passion for music, the bow on her arm and the daisy chain on her wrist to show her femine side- like the floral dress and also the stars to show her new found fame.