Brand Identity

Below are some ideas of possible fonts that we can use for our Digipak and publicity photos that are featured in our advertisement side of the Coursework.

Font Name: Vanessa

This is one of the choices of font that we could use on our Digipak and Advert work. This is would be an effective font to use as the lettering that is used suits our genre. Also our inspirational Soul artist Paloma Faith is seen as artistic and unique, so this font portrays that. Our artist is female and this particular font can be seen as 'girly'.

Font Name: Monbijoux

This is another font option that we have for our publicity photos and Digipak. This is also another effective font as the lettering really resembles the artist's characterstics. She is a very artistic person, and in the music video will be wearing tattoos, so this font symbalises her creative side very nicely.

Font Name: Eminent

This is our final option for the range of fonts that can be used. This one is also an idea that could possibly work as the letters are in bold, which could represent the personality of our artist and how important her music is to her. This could also show to the audience that she is not overshadowed when it comes to her musical career.This font has less detail compared to the others but it is still an option for us.

When creating our publicity photos, we had to consider the brand identity of the artist, in this case Veronica Summer. We have to take into account her image such as costumes, props and make-up while she is on camera.


The image of the main artist is essential to the creating of the music video. There are lots of elements to take into consideration, the costumes that she will be wearing, the props that she comes into contact with and the make-up that can be seen throughout.
Our artist will have a number of tattoos on her body, to symbolise her creative and artistic side. The different designs that she has, also show to the audience that she is open minded and this is also relevant in her music.

-tattoos
-red lipstick
-back combed hair
-black heels
-skinny jeans
-little black dress
-vintage patterned dress

When it came to actually the filming the footage, we adapted some of the tattoos that the main artist had, instead of the skull tattoo that we had originally planned we designed a variety of different other styles that are also effective to the genre of our music video. The tattoo designs were a bow, heart with a banner through the middle creating a more creative artistic style of the artistic, smaller hearts on the neck and also a small daisy chain around the wrist, which emphasises the glamorous side of the female artist. 

When it gradually became closer to the filming that we did, we decided that instead of my hair being definitively backcombed, if it was curled and slightly backcombed afterwards it would look more effective. When we did filming outside in Nonsuch Park, I made the decision to have my hair less curled as we realised that my hair would be blown by the natural wind anyway. This also gave the artist a slight change in the image, which makes the music video more interesting to watch and reduces the chance of viewer fatigue. Below is a contact sheet of the tattoos that I did have on while I was shooting the music video.

These images are successful as they display the tattoos very well, and with the main artist wearing a black corset, it conveys the Soul genre that is a huge influence of her life.
Also the majority of the designs of the tattoos are in black which also symbolises the genre of the music.
The costume that she is wearing (black corset and skinny jeans and black heels) could perhaps make the audience seem that she is confident with her appearance and could perhaps give off a sense of glamorousness.



The vintage dress is worn when I am filming in the Bar location. The lighting that is used on the bar matches the design of the dress which creates a strong colour scheme to follow for the duration of the music video. When discussing locations we used a variety that differ from each other, so that the viewer can see a change in scenery and will reduce the opportunity for viewer fatigue.