Analysis of Pop Video 3.

Pixie Lott- All About Tonight. 

This is a song by Pixie Lott that has recently been released but still follows all the conventions of a Pop video. In this video, the majority of shots used in this video are close ups, however there are others too to prevent viewer fatigue. The close ups introduce Pixie Lott (the artist) and show her throughout in either a different costume or with different makeup or hair design.
The colour scheme that is used is fairly dark, with plenty of black clothing and shoes. This makes the blonde hair of Pixie Lott seem emphasised, maybe reinforcing the statement that 'blondes have more fun'. Another convention of music videos is a costume change and Lott changes her costume several times which makes it more exciting to watch. Young girls that may watch this video may also see the clothes that Pixie Lott is wearing and want to purchase clothing the same or very similar.
The lip synching in this video is excellent as Pixie Lott is singing for the majority of this song (apart from  when there are still images portrayed of her for the viewers to see). This gives the music video a professional look and is very effective.