Analysis of Pop Video 2.

Olly Murs- Heart Skips A Beat ft. Rizzle Kicks. 

This is a newly released song and went straight to No.1. This music video is very successful because it uses a range of camera angles and shot types which prevents viewer fatigue. Olly Murs is also well known for his X Factor Audition in which he performed very technical and complicated dance moves which wowed his audience, and in this video he does that. It's his dance moves along with his movements around the set that prevent viewer fatigue in this video.
There are some common features of a Pop video portrayed in this video such as including close ups of Olly Murs (the artist) and making sure that he will be looked at by situating him in the centre of the frame. Although the location that is used remains the same throughout, towards the end of the video it does become darker (rein-acting the fact that it is later that day).
The lip synching is perfect in this video and has to be to make it a successful video. The timing is spot on, so it looks like Olly Murs is singing as he is dancing and moving around the set, otherwise this would look very unprofessional.