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To make them seem like a real 'boy band' they added a dance routine and made sure each of the members knew exactly what they were doing. They all seemed confident and comfortable when performing the routine.
These boys could get compared to other boy bands such as JLS as they made their video fit into the pop genre and made sure it had the same conventions.
The camera shots and angles that the group use are very impressive. In frame 5 they consider the rule of thirds, putting themselves in the middle of two open doors. This is a shot that looks very good, and makes the video look professional. Another favourite shot of mine is frame 2 as they have the bright centre lights shining directly onto them, guaranteeing that the audience focus on the members of the band.

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