Analysis of Rock Video 3.

Kaiser Chiefs- I Predict A Riot.

Unlike the music video for Sum 41's In Too Deep, this music video feeds into the stereotypical view of a rock music video. It uses dark colours and the location looks to be a dark warehouse (minus 2 shots that we taken outside on a patch of grass). In this music video, artificial light is used, as can be seen from the fans situated behind the band. This works effectively as the band are lit up, but not too much for the darkness of the room to be altered. To add in some comical factors in this music video, the riot that is being sung about is in fact a giant pillow fight. This makes it interesting to watch and could also make some viewers laugh, preventing viewer fatigue. It is successful as many people may watch this video for that scene and then the audience are definitely being entertained.
It also follows the conventions of other rock music videos with the band (in this case Kaiser Chiefs) playing live in front of a live audience. As mentioned in previous music video analysis, each member of the band gets their own time in the frame, however the main vocalist gets the most screen time, with him having the centre of the frame through the most part of the music video.
At the beginning of the music video we see different people on the screen collecting pillows/cushions. This could make the viewer ponder about what these will be used for and whether we ever discover the answer. It is revealed towards the end of the video that they are used for a pillow fight, and this is the 'riot' that they were referring to.